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How to buy: Prudential life insurance is available through independent brokers, financial advisors and agents who sell only Prudential products.įorbes Advisor asked VisibleThread to analyze the website of AIG, American General’s parent company.Prudential’s website content is at an 11th grade reading level, making it fairly difficult to read for the typical consumer.The website’s long sentences and difficult words can make it hard to understand Prudential’s product offerings.Prudential had a low readability score at 35 out of 100.VisibleThread analyzed the readability of Prudential’s website at the request of Forbes Advisor.
How to buy: Mutual of Omaha life insurance policies are available through independent brokers and direct-to-consumer channels (such as online).While much of the company’s website content is clearly written, some parts suffer from long sentences and complex words.Mutual of Omaha’s website content is at an 8th grade reading level, making it generally easy to read.VisibleThread analyzed Mutual of Omaha’s website at the request of Forbes Advisor. How to buy: Lincoln Financial life insurance is mostly available through independent brokers, but also available through financial advisors and agents who sell only Lincoln Financial products.Lincoln’s website is written for an 11th grade reading level, making it fairly difficult to read for a typical consumer. Complex words and long sentences can make it hard to understand what Lincoln has to offer.Lincoln had a low readability score at 35 out of 100.
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